Is it always a good idea to delay the release of a movie that will come out right after a big movie like Pathaan by Shah Rukh Khan? We talk with experts.
Pathaan’s box office success, which broke records, will definitely change a lot of things. It has set a very high standard, and Shehzada is the first to feel the pressure. The Hindi version of Allu Arjun’s popular Telugu movie, “Ala Vaikunthapuramulloo,” this comedy-drama stars Kartik Aaryan and Kriti Sanon in the main roles.
Shehzada’s release date has been pushed back by one week. “Shehzada gets a new release date!” said a statement from the company. Out of respect for Pathaan, this Rohit Dhawan movie with Kartik Aaryan and Kriti Sanon will now come out on February 17, 2023.
Is it a good idea to put off the release of a movie that will come out right after Pathaan, which is a big event movie? We’ll see it three times in 2022, including when Akshay Kumar’s Bachchan Pandey comes out on March 18—not long after The Kashmir Files (March 11). Kumar had said that they were affected by the TKF wave. “Vivek ji ne Kashmir Files ke ek bohot bade dardanak sach ko samne rakha hain,” he says.”Ye film ek aisi bhet bann kar ayi, ye aur baat hain ki meri picture ko duba diya hain,” the director explains.
Then, on May 20, “Bhool Bhulaiyaa 2” by Aaryan came out. Anek, the movie that comes next, came out on the 27th. Result? Even though the content itself is also scanned, the BB2 craze had a big effect on it. A week later, on November 25, sales of Varun Dhawan’s Bhediya dropped because Ajay Devgn’s mystery drama Drishyam 2 was more popular.
Taran Adarsh, a trade analyst, says there are two ways to look at this. “You can look at this in two ways. Shehzada used to only have one date for his release. On February 14, it also had a Valentine’s Day bonus. But now they’ve missed that chance, and on the 17th, they’ll be competing with Ant-Man and the Wasp: Quantum Mania. Then, Akshay Kumar and Emraan Hashmi’s “Selfie” will come out a week later.
Based on how well the songs in Pathaan fit together, our sources say that the Shehzada team is getting ready to add another promotional song to their movie. Selfies will have the same thing happen to them. Atul Mohan, a trade analyst, says that the fight between Shehzada and Ant Man is important because “Ant Man is a big movie, and now they are going to fight.” “We will have to wait and see.”