The representation of diverse cultures in films has been a subject of ongoing social media discourse. Songs and films that highlight the cultural flavor and heritage of another state have been well received by audiences across the country. Telangana’s Bathukamma festival has been featured in recent Telugu films and it is encouraging to see the festival being celebrated in a Hindi film song. The song is a part of the upcoming Salman Khan film “Kisi Ka Bhai Kisi Ki Jaan” and has been able to capture the nuances of its representation accurately.
The song is titled after the famous festival and looks like a heartfelt tribute to the culture of the Telugu speaking world. The dance number, composed by Ravi Basrur of KGF fame, features veteran actors like Venkatesh and Bhumika Chawla alongside Salman Khan and Pooja Hegde. The song showcases all the actors dressed in traditional attire, enjoying the spirit of unity and love. The song pays tribute to the local sensibilities as well as the heritage of the festival.
Pooja Hegde, who is known for advocating for the proper representation of regional ethos in other language films, feels that this is a welcome step towards achieving that goal. The actress posted the official video song on her social media channels with the caption, “It is celebrated with a lot of devotion by women in Telangana. I am honored to be a part of the ‘Bathukamma’ festival through this song, a tribute to Telangana’s beautiful flower festival, from our team #KisiKaBhaiKisiKiJaan.”
The film, directed by Farhan Samji, is touted to be an out-and-out action entertainer and features Salman Khan sporting long hair. The music is handled by a team of renowned composers like Himmesh Reshammiya, Ravi Basrur, Devi Sri Prasad, and Amaal Maalik. The film is scheduled for a nationwide release on April 21, 2023, and is expected to be one of Salman Khan’s biggest releases.